I'll be joining one of the J.Boye communities of practice in Munich on September 24th. This international group is one of the many CoPs run by J.Boye. (More information here.)
I have entitled my talk ""Evolving towards the intranet-enabled online workplace".
It is clear that intranets are changing. I see evidence of this everywhere I go. I have had two large global organizations on the telephone in the last 2 weeks, and both are facing challenges of how to transform their intranets into effective, online workplaces.
They both realize that a large part of this is getting the balance right between global requirements and local requirements. I'll rephrase that to say "getting the balance right between common requirements and specific requirements." I wrote about this earlier in the year: "Intranet purpose: 3 angles".
Practically speaking, many intranet managers today have to reconcile two strong strategy drivers that collide with each other. The first is the "common culture, shared vision" corporate communication departments strive to build, especially during times of radical change such as what is happening currently in many organizations. The second is the "now and fast" needs expressed by local business units, always under operational pressures.
Transforming intranets into online workplaces, or even simply making them the "front door" into online workplaces requires making certain strategic decisions and bringing these decisions to life in organizations where day-to-day activities take precedence over stepping back and taking time to think.
It also involves either making collaboration part of the intranet, or at the very least, positioning it within the online workplace with a user-centric logic.
Points I will cover in my talk:
- How can the intranet/portal be positioned in the online workplace?
- Definitions: Online workplace, intranet, portal
- Three models: diverse, hybrid, unified
- What is included in the intranet and/or the online workplace?
- Strategy process: more than just paper
- Defining the role of the intranet/portal
- Mission statement: getting a real one - the process
- Making it live: see it, hear it, breathe it
- Collaboration: where and how does it fit into the online workplace?
- Definitions: teams, communities
- Where should team and community sites be placed?
- How should they be owned and managed?
I'm looking forward very much to discussions with the members of the J. Boye CoP next week, and hope to challenge them and that they will challenge me.
Note: It is possible for non-members to be invited to attend one CoP meeting as a guest before deciding to join. There is information on pricing and membership options on this page.
(Disclaimer: I am not a member of J.Boye but work with them frequently in their CoPs and conferences as a speaker and workshop leader.)
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